What does a post-bankruptcy Marvel SWOT analysis/chart look like?
Develop an ERRC (Eliminate-Reduce-Raise-Create) Grid for Marvel. What was the new Blue Ocean Strategy
for Marvel? Who were the NON-Customers Marvel targeted?
Using your ERRC Grid for Marvel, develop a Strategy Canvas comparing Marvel studios to other Hollywood
studios.
How would you compare Blue Ocean as a strategy to other strategic approaches such as Porter’ Five Forces
or RBV?
How would you assess the implementation of Blue Ocean Strategy at Marvel?
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