Quiz

Which of the following is true of gatekeepers?
Answer
They are not bound to ethical duties.
Investors and boards are examples of gatekeepers.
They serve as intermediaries between market participants.
They are not responsible for ensuring conformance to fairness in the marketplace.
8 points

Question 2
Which of the following is the final step in the ethical decision-making process?
Answer
Identifying the ethical issues involved
Monitoring and learning from outcomes
Considering how a decision affects stakeholders
Identifying key stakeholders
8 points

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Question 3
Which of the following explains the term “satisficing?”
Answer
Striving to select only the best alternative
Following simplified decision rules
Selecting the alternative simply because it is the easy way out
Selecting the alternative that meets minimum decision criteria
8 points

Question 4
When does issue identification become the first step in the ethical decision-making process?
Answer
When you are not accountable for the decision
When you are solely responsible for a decision
When you are presented with an issue from the start
Under all circumstances
8 points

Question 5
Which omission occurs when decision makers fail to notice gradual variations over time?
Answer
Inattentional blindness
Incremental blindness
Change blindness
Normative myopia
8 points

Question 1
Which of the following is a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders?
Answer
Procuring
Branding
Marketing
Copywriting
10 points

Question 2
The legal doctrine of strict liability is ethically controversial because:
Answer
it assumes informed consent of the buyer, and therefore, it is assumed to be ethically legitimate.
it allows consumers to assume that products are safe for use.
it holds that consumer demand depends upon what producers sell.
it holds a business accountable for paying damages whether or not it was at fault.
10 points

Question 3
Which of the following is one of the “Four Ps” of marketing?
Answer
Purpose
Planning
Promotion
People
10 points

Question 4
Greater consumption is likely to lead to unhappiness, a condition termed __________.
Answer
affluenza
caveat emptor
influenza
insomnia
10 points

Question 5
Marketing practices targeted at elderly populations for goods, such as supplemental health insurance, funerals, etc. are subject to criticism because:
Answer
that population is vulnerable.
interest gained on such investments are not highly profitable.
they target the considered and rational desires of the consumers.
they do not abide by the principles of welfare economics.
10 points

Question 6
A consumer’s consent to purchase a product is not informed if that consumer is:
Answer
unwilling to listen to the product details from the sales person.
injured after using the product and filed a product liability suit.
asked to buy a product without a warranty.
being misled or deceived about the product.
10 points

Question 7
Which of the following statements is true about manipulation?
Answer
It involves total control of direction or management.
A person cannot manipulate someone without deception.
It implies guiding people’s behavior with their conscious understanding.
To manipulate something is to guide or direct its behavior.
10 points

Question 8
Which of the following statements is true about negligence?
Answer
It is not a central component of tort law.
One can be negligent by doing something that one should not.
One cannot be held negligent by failing to do something that one should have done.
It excludes acts of both commission and omission.
10 points

Question 9
Society creates a strong incentive for businesses to produce safer goods and services by holding them responsible for any harm their products cause. This claim supports the:
Answer
strict product liability standard.
actual foreseeability standard.
reasonable person standard.
consent and informed decision standard.
10 points

Question 10
Identify one of the implications of the “dependence effect.”
Answer
Unless a seller explicitly warrants a product as safe, buyers are liable for any harm they suffer.
Advertising and marketing create consumer wants that support the entire economy.
The court’s ruling on product liability cases is dependent on the extent of manipulation.
By creating consumer wants, advertising and other marketing practices violate consumer autonomy.

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